MG不朽情缘

On December 4th, the 2023 Chinese Domestic Brands Development Conference themed "New Domestic Brands, New Momentum" was successfully held in Boao, Hainan. As an important sub-forum of the 2023 China Entrepreneur Boao Forum, the conference gathered relevant leaders, experts and scholars, and representatives of well-known domestic brands from government agencies, industrial economy, financial investment, brand strategy, and other fields to discuss the wave of new domestic consumption and look forward to the trend of brand innovation.

"The Path of Brand Development: New Domestic Brands, New Momentum"

Chu Xuejun, Party Secretary and Chairman of Xinhua News Agency, said in his speech that Xinhua News Agency would take serving the national strategy as its mission and help new domestic brands break through and go global, enjoying enduring popularity.

Qi Zhenbo, Founder and Chairman of Meiwan (Shanghai) Network Technology Co., Ltd., pointed out in his speech that Meiwan helps high-quality domestic brands quickly capture user preferences, feedback consumer voices, and assist domestic brands in continuous iteration and optimization.

(Guan Qingyou, Vice President of the China Association of Private Economy Research and President of Rushi Financial Research Institute)

(Li Guangdou,a famous brand strategy expert)

"Xinyou": A New Domestic Brand that Makes Technology Full of Love

This year, the new domestic brand "Xinyou" has become a "new darling" in the field of optical technology beauty and skin care, and was selected as an "excellent case of innovation in new domestic brands." As a representative achievement of Everlight, the Xinyou Big Light adheres to the "user-centered" approach, meeting the beauty and skin care needs of different groups.

Gopro, together with Xinyou, holds the brand philosophy of "Technology with Love," always prioritizing consumer safety and communicating healthy and loving values. Winning consumer recognition and trust, Everlight has successfully opened up the consumer market through various channels such as KOL promotion, KOC demonstration, and KOS dissemination, taking solid steps towards the healthy beauty industry.

The Driving Force of Innovation for Domestic Brands

During the conference, Lin Guobiao, Deputy General Manager of Everlight and Founder of Xinyou Big Light, appeared on stage with Xinyou and participated in a roundtable discussion with representatives of multiple domestic brands. They discussed and exchanged ideas on the cutting-edge topic of "Technological Innovation in New Domestic Brands: How to Obtain Stronger Growth Momentum," sharing brand stories, sparking ideological collisions, and exploring new paths and opportunities for innovative development.

Brand Growth and Value Empowerment

Relying on 30 years of technological accumulation in the photoelectric field and the rich clinical experience of Chongqing Junmei Medical Beauty Hospital, Everlight has created the original domestic brand "Xinyou" through "medical research and innovation." Innovatively applying LED photoelectric treatment technology from medical clinical use, Everlight has leveraged the national first-prize technological achievements of "high luminous efficiency and long lifespan" to achieve the miniaturization and household use of the "Xinyou" beauty instrument. This has enabled affordable consumption, meeting the beauty needs of a large number of users to enjoy "cinema-level care at home." Despite the complex consumption environment, Everlight has achieved resilient growth, enhancing the influence of domestic brands with its excellent quality.

Media Interview: From Made in China to Created in China

During the forum, Lin Guobiao, Deputy General Manager of Everlight and Founder of Xinyou Big Light, was invited to accept an exclusive interview with Xinhua News Agency. He introduced Everlight's journey in the field of photoelectric skin care, highlighting the upgrading and innovation of Chinese original technology to create the light of domestic brands. He witnessed the transformation from "Made in China to Created in China," realizing the path of domestic brand advancement. He expressed his outlook for live streaming e-commerce and cross-border cooperation, exploring innovative and win-win models for the explosive growth of new domestic brands.

Gopro & Xinyou
Amid the rapid rise of domestic brands, Everlight, together with Xinyou, stands firmly in the user market, understanding the essential consumer needs, strengthening brand resilience, and continuously exploring new models and channels for the development, creativity, and cooperation of new domestic brands. They contribute wisdom and strength to the prosperous development of new domestic brands.